Editor’s Note: Christopher O. Hernæs is Vice President of Strategy, Innovation and Analysis of SpareBank 1 Group, Norway’s second largest financialinstitution. He was previously a partner at Core Group, where he worked with strategy development and innovation for Technology, Media, Telecom and financial services. One of the hot topics so far this year is what will become of P2P services and the sharing economy. Last year Airbnb became the largest hotel chain in the world , Uber expanded abroad with large protests from incumbents in the taxi industry and P2P-lender Lending Club got listed on Wall Street. At the same time pwc estimates the sharing economy to generate revenues up to $335 billion by 2025 , and Uber alone is valued at $ 41 million . The millennial generation has also expressed a lack of trust in incumbents and is craving an alternative, and would rather trust peers over brands . With predictions of the shari...
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